Klass Series for Versalink at China International Furniture Fair (CIFF) and Malaysian International Furniture Fair (MIFF) March 2016
Commissioned by Versalink, 11H designed the Klass Series – a desk with a range of accessories which could be added through online purchase. The innovative desk, characterized by clean lines, was exhibited at Malaysia International Furniture Fair (MIFF) on 1-5 March 2016 and China International Furniture Fair (CIFF) on 18-21 March 2016.
Into its 22th year, MIFF has aged and matured to be the South East Asian stage for furniture – exporting 80% of their local production. Indeed, the 6000 buyers represented by 140 countries met 500 local and international exhibitors, recording sales above US$900 million. This was achieved through focus on original design that places importance on aesthetics and work ethics.
CIFF started in 1998, growing in scale and size to house 250,000 trade buyers and 5,000 exhibitors. International exhibitors hail from USA, Italy, UK, Germany, Spain, Australia, Singapore, Turkey, Japan, Korea, Israel, Malaysia, India etc making it truly a global furniture event. More than a trade show, CIFF has 42 forums and brand events bringing together industry experts to contribute and learn from each other.
In 2015, Milan Chamber of Commerce became the official partner of CIFF. At this year’s fair, High Point Market Authority, possibly the largest furniture trade show in the world, announced their strategic partnership with CIFF. Alliances such as these brings CIFF prominence to the world’s stage, making it a place to see and be seen.